The Current Browser Landscape

Chrome’s dominance in the browser market cannot be understated. As of 2024, Chrome commands approximately 65% of the global desktop browser market share, with over 3.2 billion users worldwide. For small businesses, this translates to:

• More than 70% of business applications being optimized primarily for Chrome
• Over 200,000 Chrome extensions used for business productivity
• Integration with $150+ billion worth of Google Workspace and enterprise tools

Technical Implications of Divestiture

Web Standards and Compatibility

The Chromium engine, which powers Chrome and many other browsers, has become the de facto standard for web development. A divestiture could affect:

• Progressive Web Apps (PWAs) functionality
• WebAssembly performance
• CSS and JavaScript implementations
• Real-time communication protocols

Common Business Tools Affected

Many critical business tools deeply integrate with Chrome:

• Salesforce Lightning for Chrome
• HubSpot Sales Extension
• Zoom Video Scheduler
• DocuSign Electronic Signatures
• LastPass Password Manager

Extension Ecosystem Impact

The Chrome Web Store hosts over 190,000 extensions, many essential for business operations:

• Ad blockers and privacy tools
• SEO and marketing extensions
• Project management integrations
• Communication and collaboration tools

What This Means for Small Businesses

1. Maintaining Productivity and Workflow

Small businesses often rely on Google’s ecosystem—including Chrome, Google Workspace, and integrated tools—for seamless workflow and collaboration. If Chrome is divested, it could lead to changes in browser compatibility, security updates, and integration with other essential business applications. Businesses should assess alternative browsers and ensure that productivity tools remain accessible and functional.

2. Stability of Advertising and Online Presence

A shift in Google’s market structure could impact advertising platforms and search engine rankings. Small businesses that depend on Google Ads and SEO for customer acquisition should monitor any potential disruptions and be prepared to adapt to changes in search algorithms or advertising tools to maintain consistent online visibility.

3. Evaluating New Technologies

With Google’s potential restructuring, alternative platforms and technologies may emerge. Businesses should stay informed about new tools that can support their operations, improve efficiency, and ensure smooth workflow transitions if adjustments are needed.

4. Potential Challenges and Adjustments

Any major change in a widely used technology ecosystem presents both challenges and adjustments. Small businesses may need to invest time in evaluating alternative solutions, training employees, and ensuring continued data security and productivity.

What Small Businesses Should Do Now

1. Assess Browser Alternatives: Ensure that key business applications function properly on alternative browsers like Firefox, Edge, or Safari.
2. Monitor Digital Tools and Integrations: Stay aware of changes in Google Workspace, advertising tools, and search algorithms that could affect workflow and customer reach.
3. Backup Critical Data: Protect business continuity by ensuring essential documents, bookmarks, and passwords are backed up and easily transferable.
4. Stay Updated on Industry Changes: Follow news about Google’s divestiture and potential shifts in the digital landscape.

How ZiryTech Can Help

At ZiryTech, we specialize in helping small businesses maintain seamless operations in times of technological change. Our IT consulting services can assist with:

• Browser Transition Assessment: Complete evaluation of your current Chrome dependencies and customized migration plan
• Workflow Optimization: Ensuring your business applications remain accessible and functional across different platforms
• IT Support and Security: 24/7 assistance with browser transitions, data security, and maintaining productivity tools
• Digital Tool Integration: Expert help evaluating and integrating alternative solutions for email, collaboration, and advertising platforms
• Business Continuity Planning: Comprehensive strategy development to minimize disruptions and keep operations running smoothly

Our Browser Transition Package includes:

• Cross-browser compatibility testing
• Data migration assistance
• Employee training sessions
• 30-day post-transition support
• Custom extension development
• Security protocol updates

Final Thoughts

While the DOJ’s push to regulate Google’s market power may lead to changes in the digital landscape, small businesses can take proactive steps to maintain productivity and workflow. By staying informed and prepared, businesses can minimize disruptions and continue operating efficiently.

At ZiryTech, we help small businesses adapt to technology shifts with expert IT consulting services. Contact us today to ensure your business stays productive, secure, and future-ready.

• March 2025 2
• February 2025 4
• January 2025 4
• December 2024 1